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By choosing to cooperate with a content creator on YouTube, you are affiliating your brand with the person in front of the camera, while using the status and the fanbase of the channel to affect the economy of your business in a positive way. Yes, you will sell more of your product or service, but you will also strengthen your brand name, get awareness and a spike in popularity.
Investing in a content creator gives you a long-term benefit, as the numbers of subscribers to a channel will increase over time, which over time will reflect in the number of people who will watch the video that your company has chosen to sponsor.
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