What is a mail club?
A mail club is the opposite of an email club. When you join a mail club, you get your information in a letter, in the mail. It is also referred to as a Snail mail club, because unlike email it takes a long time - just like the snail :)
But when you join a mail club, that is what you want. You don't necessarily want it to take a long time, but it takes a long time because you want someone to take their time and make an effort to present you with something of value - something hand made. You want to feel special.
The essence is: You are tired of fast, unmeaningful information that you get everyday, may it be by SMS, email, Messenger or Whatsapp, and you crave a higher level of experience. Waiting for something, for once, is actually a substantial part of the joy. Oh how the tables have turned :)